Introducing Isotonix

Isotonix products are unique in terms of the method of delivery. There is no ingredient in Isotonix that cannot be found in any highly respected and traditional nutrient supplement. Only the formulation and the delivery to the body make it a unique product.

Careful Planning

The Isotonix product line was planned with the objective to formulate products using what is known to be the best nutrient delivery system - the isotonic solution - and put that concept together with the finest quality nutritional ingredients available. The result - Isotonix. One of the most important factors in selecting nutritional supplements is of this process: absorbency. A supplement can have the finest ingredients encased in an easy-to-swallow capsule and contain exactly the amount of nutrients you want, but if it isn't effectively absorbed, all of its positive factors are diminished.

The Key To Isotonix

Absorption. That's the key to Isotonix. Nothing taken orally can be absorbed into your system quicker than an isotonic fluid.

It's a scientific fact.

There is nothing new about isotonics per se, but the concept has been put to marketable use only within the last few years. The technology behind the isotonic concept has been used very successfully with a fluid replacement drink used by sports enthusiasts. Beyond that, there are few other innovations in the same class as Isotonix.

The Isotonix Concept

To fully appreciate the enthusiasm we have for Isotonix, it helps to have a thorough understanding of how and why Isotonix works the way it does.

All fluids in the human body have a certain concentration, which is called the osmotic pressure. The body's common osmotic pressure - which is isotonic - allows a consistent maintenance of all body tissues. In order for a substance to be used in the body's metabolism, it must be changed to the isotonic state.

The efficiency of absorption is also affected by the digestive system. All substances that are acted on in the stomach go through a degradation process (breakdown) before they can be passed through the opening from the stomach to the small intestine to allow absorption.

The digestive process can cause substances to lose some nutritive value and this whole process takes time!

The secret of the isotonic process is probably now becoming clear! When an isotonic substance enters the body, it will be absorbed into the bloodstream rapidly. With isotonic fluids, little nutritive value is lost making the absorption of nutrients highly efficient. There is nothing artificial about it. An isotonic fluid is nature's own nutrient delivery system. What could be more natural?

The Benefits of Isotonix

  • Advantage: Isotonicity: Isotonix products become isotonic when mixed with water. Isotonic solutions offer the fastest and the most efficient absorption of all oral forms of nutritional supplementation.
    Benefit: Faster and more efficient absorption into the bloodstream increases the value of taking nutrient supplements. The health conscious consumer maximizes his dollars spent for nutrient supplements by choosing Isotonix.

  • Advantage: Isotonix are liquid when mixed with water. In an informal survey, we found that nine out of ten people prefer a liquid supplement when given a choice.
    Benefit: Liquids are more comfortable to take! Ask any parent how difficult it is to get a child to take that first pill or capsule! No more irritated throats or disgusting aftertaste. Imagine the time, savings and increased ease for the consumer who takes a variety of supplements. For those who simply cannot take conventional oral supplements, a liquid is a blessing!

  • Advantage: Isotonix does not linger in the stomach. Since isotonic fluids pass through the digestive process and are rapidly absorbed into the bloodstream, many gastrointestinal discomforts can be avoided.
    Benefit: No more unpleasant nausea or "stomachache"! Thousands who have shied away from supplements to avoid that "unsettled" feeling may find the answer when taking Isotonix.

  • Advantage: Isotonix products are not encapsulated or compacted into a "form". There is no need for fillers, binders, coatings, lubricants, disintegrators or artificial coloring. All ingredients in Isotonix are from the finest sources available.
    Benefit: Consumers don't need another form of unnatural supplementation! Isotonix naturally derived supplements are delivered to our bodies in the most natural way.

  • Advantage: Fructose! Only fructose, which is the natural sweetener of fruit, met the stringent requirements to make Isotonix products good tasting.
    Benefit: Why not take a nutrient supplement in the easiest form that tastes great? Isotonix offers you natural sweetness and flavor in an effervescent liquid.

  • Advantage: The Isotonix package is designed not only to contain the product but also to be functional! The durable plastic bottle protects the product, plus the overcap functions as the pre-measured drinking cup. The amount of water added to the nutrient is critical for isotonicity.
    Benefit: Isotonix offers an all-in-one product. There is no guesswork involved, which assures the consumer that he or she is getting the exact amount of nutrients in the exact isotonic state desired. Isotonix is easy and convenient to take with you when traveling.

The delivery efficiency of Isotonix products helps to ensure that maximum benefits are derived from the supplements. Because the nutrients arrive at the absorption site more rapidly and in an isotonic state, excellent utilization of the nutrients should be achieved.

The Product At Work

Physical fitness has become a modern way of life for many Americans. One of the keys to keeping physically fit is good, sound nutrition. Wholesome food, properly prepared, will go a long way in this area, but the stress of increased physical activity often make supplements a wise choice to ensure nutritional adequacy.

Isotonix products are well suited for those who are engaged in athletics. From the once-a-week golfer to the marathon runner, Isotonix products can be used to sustain your nutritional requirements. It helps to rapidly replace nutrients used in strenuous activity. The use of fructose as a sweetener is very advantageous, because it leads to a much lower rate of muscle glycogen depletion, compared to glucose. This is because fructose does not cause a rapid rise in either blood sugar or insulin. It provides a steadier supply of blood sugar and helps the energy stored in the muscles last longer. This carries the potential for greater endurance during periods of sustained exercise.

Isotonix products also help to maintain the sodium-potassium balance by replacing potassium lost during heavy physical activity. Much potassium is lost through perspiration. The potassium in Isotonix products will help maintain proper potassium levels in the body.

Medical Evidence

The control of gastric emptying is a function of solution osmolarity, pH, and peristaltic action. Solutions that are isotonic with reference to human physiology, have the same osmolarity as body fluids such as plasma, tears, lymph and gastric solutions. Solutions that are of a lower osmotic concentration than plasma are called hypotonic, while solutions of a higher osmotic concentration are called hypertonic.

Carnot and Chassevant first reported the idea that isotonic solutions exert a controlling influence over the rate at which the stomach empties liquids in their scientific literature in 1905. They found that saline solutions of the same osmotic concentration as plasma left the stomach more rapidly than dilutions of more concentrated solutions. Those studies have been confirmed in the more recent literature, and the mechanism by which this process takes place has been clearly identified.

The importance of this principle to Market America's nutritional supplement products is that because the nutrients leave the stomach almost immediately, they arrive at the absorption sites in the small intestine with little or no dilution. Since absorption across a semi-permeable membrane varies according to the degree of concentration, a high concentration of nutrients in the lumen of the small intestine leads to more efficient absorption of those nutrients.

Research shows that the greatest delay in the process of intestinal absorption is the time it takes for the materials ingested orally to leave the stomach. The stomach seeks to retain materials not arriving in an isotonic state until the stomach can adjust them to isotonic solutions. This includes the time necessary to dissolve solids such as tablets or capsules into solutions that can be equilibrated into an isotonic state. Generally speaking an average minimum dissolution time for pills and tablets is about 40 minutes. By then, an already isotonic solution would have been in the small intestine for some time.

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