Primary Benefits* of Tower+ Pure Whey Protein Isolate + Creatine

30 grams of protein, no compromises

• Contributes to muscle strength
• Aids in maintaining lean muscle mass
• Assists in reducing exercise-induced muscle fatigue
• May support muscle recovery
• Supports overall sports performance
• Supports insulin sensitivity
• Facilitates optimal protein digestion
• Quick source of energy
• May aid in meeting protein requirements

 

What Makes Tower+ Pure Whey Protein Isolate + Creatine Unique?

Tower+ Pure Whey Protein Isolate + Creatine is a gluten-free protein powder that provides 30 g of pure whey protein isolate, a total of 6.9 g of branched-chain amino acids (BCAAs), 3 g of creatine monohydrate plus a protease blend to support easy digestibility. Protein, which stems from the Greek word proteios, meaning “primary” or “of the first rank,” makes up about a fifth or 20% of the human body. The origin of the word speaks to why it should be such a primary focus when it comes to our overall health. Protein is a dietary component that helps the body promote healthy muscle growth and is an indispensable macronutrient built from essential amino acids that may support muscle recovery and assist in reducing occasional exercise-induced fatigue. Research has shown that consuming whey protein replete with BCAAs and creatine is more impactful for influencing the process of protein synthesis than consuming only protein. Tower+ Pure Whey Protein Isolate + Creatine delivers all three, including the purest form of whey protein derived from grass-fed cows.

Whey protein isolate is renowned for its numerous fitness and healthy aging muscle benefits. Pure isolate whey protein contains a greater percentage of total protein per gram when compared to concentrate or mixed protein sources. With 90% or more of each gram being whey protein, Tower+ Pure Whey Protein Isolate + Creatine offers you more of what you are looking for in a protein. This higher protein concentration is crucial for individuals seeking to maximize their protein intake without unnecessary calories or additives. Whey protein isolate is a cleaner protein compared to other forms of whey protein because it goes through a specific purification process known as crossflow microfiltration. In this filtration process, various particles, including fats, carbohydrates and lactose, are filtered out or otherwise isolated from the protein. The result is a purified form of whey protein that is lower in carbs and fats and may be more suitable for those looking for a low lactose diet. This filtration process is also what makes the protein more digestible and absorbable by the body and its muscles, helping your body to utilize the amino acids more quickly and effectively to contribute to performance and muscle strength. This makes it an ideal choice for athletes and fitness enthusiasts looking for a quick source of protein to support healthy muscle recovery and growth post-workout.

Whey protein isolate is effective in supporting lean muscle maintenance because of its high protein content and rapid absorption, especially in situations where you may need to control calorie intake. Research demonstrates that the amount of protein intake influences muscle protein synthesis; 20 g of protein intake is needed to stimulate the process. Protein synthesis is critical, as it aids in maintaining lean muscle mass. Although protein is an essential component of everyone’s diet, the more physically active someone is, the more protein they should consume. Not only BCAAs in general but specifically the BCAA leucine in whey protein has been shown to support healthy insulin sensitivity and subsequently healthy aging and muscle performance. A healthy insulin response can support our response to glucose and maintain a healthy weight.

Tower+ Pure Whey Protein Isolate + Creatine provides a diverse blend of amino acids, otherwise known as the building blocks of protein, including all nine essential amino acids, making it a complete protein. While nonessential amino acids are important for overall health, it is the essential amino acids — those not created by the body — that are most effective for supporting healthy muscle growth. BCAAs are a group of three essential amino acids: leucine, isoleucine and valine. Not only do they play a crucial role in muscle and fitness, as well as in promoting healthy aging, but they also have been shown to be beneficial for promoting healthy muscle growth and are specifically known for their metabolic properties, including protein synthesis.

BCAAs also comprise as much as 35% of the essential amino acid makeup of muscle proteins and about 21% of all the body’s protein content. A study examining the effects of BCAA intake indicated that consuming 5 g of BCAA before and after an exercise interval helped promote maximum muscle function; Tower+ Pure Whey Protein Isolate + Creatine can help you achieve that amount with 6.9 g of BCAA per serving. According to the American College of Sports Medicine, a healthy recommended daily intake of BCAAs should follow a 2:1:1 ratio of leucine (45 mg/kg/day) to isoleucine and valine (22.5 mg/kg/day). Tower+ Pure Whey Isolate + Creatine contains a higher amount of leucine to help support your recommended dietary intake. Leucine, in particular, is a stimulator of muscle protein synthesis. BCAAs, when consumed as part of a protein-rich diet provide the building blocks for promoting healthy muscle growth and supporting insulin sensitivity.

BCAAs, alone and when paired with creatine monohydrate, support overall athletic performance. During intense exercise, the body can use BCAAs as an energy source. The combination of ingredients in Tower+ Pure Whey Protein Isolate + Creatine may support muscle recovery, which can provide support to athletes, weekend warriors, fitness enthusiasts or those just getting back to the gym. BCAAs play a role in supporting healthy muscle growth, recovery and healthy muscle maintenance for healthy aging, including healthy retention of muscle throughout later decades of life. 

With aging, it is natural that muscle strength decreases, and the performance of everyday activities may become more difficult. Creatine is a compound made up of three amino acids that acts as an energy supply for your muscles to promote overall performance. Tower+ Pure Whey Protein Isolate + Creatine is formulated with creatine monohydrate, the most substantiated and studied form of creatine. It is the most optimal form because of its bioavailability, which enables it to be taken up by the muscle more easily. The building block amino acids that create the compound creatine are responsible for fueling skeletal and cardiac muscle during exercise. The amino acids that make up creatine are linked to support of post-exercise fatigue and muscle recovery. Around 95% of creatine is used by the skeletal muscle during exercise. Creatine also helps to stop muscle breakdown and the buildup of lactic acid, helping to support reduced muscle soreness. Overall, when paired with resistance training, it provides benefits for the body in terms of helping to maintain muscle strength and functionality and assisting in reducing occasional exercise-induced fatigue in active men and women.

Each gusset bag of Tower+ Pure Whey Protein Isolate + Creatine provides 30 servings of French vanilla-flavored, high-quality pure whey isolate protein, sweetened to promote healthy muscle growth, and muscles are the key to longevity. Whether you are an athlete looking for a pre- or post-workout shake or someone looking for an extra supplemental protein source, Tower+ Pure Whey Protein Isolate + Creatine can help you reach your goal in the purest form. One small scoop for mankind, one giant leap for muscle.

*These statements have not been evaluated by the Food and Drug Administration. This product(s) is not intended to diagnose, treat, cure or prevent any disease.

Key Ingredients

Whey Protein Isolate
Whey protein isolate is a high-quality, complete protein extracted during cheese production that stands out against other forms of protein due to its refinement, which minimizes fat and lactose content, resulting in 90–95% pure protein. It is rapidly broken down into amino acids upon digestion. The amino acids are then transported to various body tissues, predominantly the muscles, where they aid in protein synthesis, which is crucial for promoting healthy muscle. The high concentration of branch-chained amino acids (BCAAs) in whey protein isolate fuel working muscles and may support the muscle recovery process post-exercise. Because of its nutritional profile, high bioavailability and absorption rate, whey protein isolate is a top choice for fitness enthusiasts and anyone seeking a boost in their daily protein intake.

Creatine Monohydrate
Creatine is an amine naturally produced in the body from amino acids in the kidney and liver that plays a vital role in skeletal muscle energy metabolism. Once ingested, the majority of creatine is stored in the skeletal muscles and converted into phosphocreatine. During high-intensity exercise, adenosine triphosphate (ATP) — the primary molecule for storing and transferring energy in cells — is rapidly depleted. The phosphocreatine reserve is utilized to regenerate ATP, supplying the muscle cells with an immediate energy source. As a supplement, creatine monohydrate may promote muscle strength and support overall athletic performance.

Papain
Papain is an essential proteolytic enzyme found in the tropical papaya fruit (Caria papaya). It acts as a biological catalyst when consumed, aiding our body’s natural digestive processes. Upon intake, it targets protein molecules, breaking them down into their constituent amino acids or smaller peptides through a process called proteolysis. This not only facilitates easier digestion but also aids in the absorption of nutrients.

Ingredients Label (click image to expland)

FAQs

1. What other products does nutraMetrix® Tower+ Pure Whey Protein Isolate + Creatine work well with?
   GoTrim™ Slim and Prime Joint Support Formula by Isotonix may provide additional benefits for supporting physical performance and muscle health. Isotonix Astaxanthin and Heart Health™ Omega III Fish Oil with Vitamin E may provide additional cardiovascular support. Isotonix Activated B Complex, Isotonix OPC-3®, and GlutaQ® all promote energy for the body, whether that be energy to the cell by providing antioxidant support, endurance or cognitive energy support.
   
   
2. How does Tower+ Pure Whey Protein Isolate + Creatine differ from TLS Nutrition Shake?
   Tower+ Pure Whey Protein Isolate + Creatine is low in carbohydrates and fat and contains more protein than the GoTrim™ Nutrition Shake. The filtration process of whey protein removes more than the fat and carbohydrates found naturally in protein; it also removes any of the naturally occurring vitamins and minerals. GoTrim™ Nutrition Shake is made with whey and pea protein and offers, in addition to high-quality whey protein concentrate, 10 grams of a resistant fiber (Fibersol-2) and contains a blend of vitamins and minerals. GoTrim™ Nutrition Shake is ideal for those looking to establish sufficient protein and fiber in a weight loss program or who are looking to support their nutrition with an occasional meal replacement shake. The main goal of Tower+ Pure Whey Protein Isolate + Creatine is to support healthy muscle growth and strength.
   
   
3. What three essential amino acids make up branched-chain amino acids (BCAAs), and what purpose do they serve?
   The three amino acids that make up branched-chain amino acids are leucine, l-isoleucine and l-valine. These amino acids are essential to humans, meaning they must be consumed through one’s diet since the body does not create them on its own. BCAAs are specifically known for their metabolic properties, including protein synthesis. Leucine is specifically known to be the most important BCAA for playing the biggest role in promoting muscle protein synthesis.
   
   
4. What is the ratio of BCAAs one should receive daily through their diet?
   According to the American College of Sports Medicine, a healthy recommended daily intake of BCAA’s should follow a 2:1:1 ratio of leucine (45 mg/kg/day) to isoleucine and valine (22.5 mg/kg/day). The amino acid profile of Tower+ Pure Whey Isolate + Creatine meets the stringent requirements for those following a performance diet.
   
   
5. What are the benefits of whey protein isolate?
   Whey protein isolate is more pure or cleaner than other forms of whey protein because it goes through a purification process known as crossflow microfiltration in which various particles (i.e., fats, carbohydrates and lactose, etc.) are filtered out of the protein. This filtration process makes whey protein isolate lower in fat, creating an ideal environment for muscle protein synthesis and quick assimilation of essential amino acids into the bloodstream and muscle tissue.
   
   
6. What makes Tower+ Pure Whey Protein Isolate + Creatine unique compared to other protein shakes?
   This shake has a great French vanilla taste that is sweetened with stevia. The isolate whey protein is one of the purest in form. In addition, our product contains creatine monohydrate coupled with papain, which is an enzyme that can help aid the body’s digestive process. Pure whey protein isolate contains a greater percentage of total protein per serving and is an effective option for individuals seeking to maximize their protein intake without unnecessary calories, fats, carbohydrates or additives.
   
   
7. What is the difference between essential and nonessential amino acids?
   Nonessential amino acids can be formed by the body and are important for overall health. There are nine total essential amino acids, which are not created by the body, and have been shown to be more important for supporting healthy muscle growth. The essential amino acids that have been shown to have the most effect on muscle protein synthesis are BCAAs.
   
   
8. Is Tower+ Pure Whey Protein Isolate + Creatine a suitable option for someone who is vegetarian or vegan?
   Tower+ Pure Whey Protein Isolate + Creatine contains animal-derived whey protein isolate that comes from cow’s milk. Therefore, this product is considered to be vegetarian for ovo-lacto vegetarians since it is dairy derived, but it is not vegan.
   
   
9. Who would benefit from this product?
   Anyone who is looking to consume a low-fat or performance diet would benefit, including physically active individuals such as bodybuilders and athletes, as well as individuals who are interested in a pre- or post-fitness or strength training workout supplement or who want to promote healthy muscle growth and strength. Regardless of age or activity level, everyone’s metabolism will naturally slow down. Protein helps to keep your muscles strong, and good muscle health serves as a savings account for longevity.
   
   
10. When is the most optimal time to use this product?
    This product can be used as a pre- or post-workout shake. One may benefit from using this shake as an energy source when taken as a pre-workout supplement and as extra support for your muscles when taken as a post-workout supplement. Because Tower+ Pure Whey Protein Isolate + Creatine has both creatine and papain enzymes added for performance, this product can be used both pre- and post-exercise. The most optimal time for taking this product as a post-workout supplement would be within 30 minutes after exercise, when human growth hormone is still active from physical activity.
    
    
11. Can you use this product more than once a day?
    Yes, it provides the protein you may not be getting through your diet. The more physically active someone is, the more protein they should consume.
    
    
12. What are the directions of use for this product?
    Mix one scoop of powder with 6–8 oz of water, depending on desired consistency. Keep in mind that by adding any fats or carbohydrates to this whey protein isolate, you will slow down its anabolic potential. Some users will prefer to add milk or a dairy alternative to their protein powder. Enjoy before or after exercise.
    
    
13. What other foods can supplement my source of daily protein intake?
    Poultry, fish, tofu, lentils, beans, eggs, low-fat dairy products, nuts and seeds are rich in protein and contribute to a healthy diet. The general target amount of protein to consume per meal is 30–45 g, depending on gender and activity level.
    
    
14. What is a complete protein?
    A complete protein includes all nine essential amino acids that your body does not synthesize on its own. Tower+ Pure Whey Protein Isolate + Creatine contains all nine essential amino acids in it, so it is considered a complete protein.
    
    
15. Why is creatine monohydrate known as the most optimal form of creatine?
    For more than 30 years, creatine monohydrate has remained the most popular and studied form of creatine.¹ There is more substantial research on creatine monohydrate than any other type of creatine. Various studies support creatine monohydrate as the most effective type of creatine for absorption by the muscle.
    
    
16. Who should avoid taking this product?
    If you are currently using prescription drugs, have an ongoing medical condition, or if you are pregnant or breastfeeding, consult your healthcare provider before using this product.

Scientific Studies

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• The difference between complete and incomplete proteins. (2018, June 2). WebMD. https://www.webmd.com/diet/difference-between-complete-and-incomplete-proteins
• Park, Y., Park, H. Y., Kim, J., Hwang, H., Jung, Y., Kreider, R., & Lim, K. (2019). Effects of whey protein supplementation prior to, and following, resistance exercise on body composition and training responses: A randomized double-blind placebo-controlled study. Journal of exercise nutrition & biochemistry, 23(2), 34–44. https://doi.org/10.20463/jenb.2019.0015
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• Brennan, Jessica L., Maneephan Keerati-U-Rai, Huaixia Yin, Julie Daoust, Emilie Nonnotte, Laurent Quinquis, Thierry St-Denis, and Douglas R. Bolster. "Differential responses of blood essential amino acid levels following ingestion of high-quality plant-based protein blends compared to whey protein—a double-blind randomized, cross-over, clinical trial." Nutrients 11, no. 12 (2019): 2987.
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• Chunlei Li, M. M., Huicui Meng, M. M. Shangling Wu, Aiping Fang, M. M. Gongcheng Liao, Xuying Tan, M. M. Peiyan Chen, M. M. Xiaoyan Wang, and M. M. Si Chen. "Daily Supplementation With Whey, Soy, or Whey-Soy Blended Protein for 6 Months Maintained Lean Muscle Mass and Physical Performance in Older Adults With Low Lean Mass." Nutrition and Dietetics 2212 (2021): 2672.
• Farnfield, Michelle M., and Craige Trenerry. "Plasma amino acid response after ingestion of different whey protein fractions." International Journal of Food Sciences and Nutrition 60, no. 6 (2009): 476Á486.
• Forbes, Scott C., Linda McCargar, Paul Jelen, and Gordon J. Bell. "Dose response of whey protein isolate in addition to a typical mixed meal on blood amino acids and hormonal concentrations." International journal of sport nutrition and exercise metabolism 24, no. 2 (2014): 188-195.
• Izquierdo, M. I. K. E. L., J. A. V. I. E. R. Ibanez, Juan J. González-Badillo, and Esteban M. Gorostiaga. "Effects of creatine supplementation on muscle power, endurance, and sprint performance." Medicine & Science in Sports & Exercise 34, no. 2 (2002): 332-343.
• Kreider, Richard B. "Effects of creatine supplementation on performance and training adaptations." Molecular and Cellular Biochemistry 244 (2003): 89-94.
• Miller, Paul C., Stephen P. Bailey, Megan E. Barnes, S. Janelle Derr, and Eric E. Hall. "The effects of protease supplementation on skeletal muscle function and DOMS following downhill running." Journal of Sports Sciences 22 (2004): 365-372.
• Pennings, Bart, Bart B. Groen, Anneke de Lange, Annemie P. Gijsen, Antoine H. Zorenc, Joan MG Senden, and Luc JC van Loon. "Amino acid absorption and subsequent muscle protein accretion following graded intakes of whey protein in elderly men." Postprandial muscle protein synthesis in the elderly 302, no. 8 (2013): 61.
• Pinto, Camila Lemos, Patrícia Borges Botelho, Gustavo Duarte Pimentel, Patrícia Lopes Campos‑Ferraz, and João Felipe Mota. "Creatine supplementation and glycemic control: a systematic review." (2016).
• Purpura, M., R. P. Lowery, J. M. Joy, E. O. De Souza, D. Kalman, R. Jäger, and J. Wilson. "A comparison of blood amino acid concentrations following ingestion of rice and whey protein isolate: a double-blind, crossover study." J Nutr Health Sci 1, no. 3 (2014): 306.
• Rawson, Eric S., Michael J. Stec, Sara J. Frederickson, and Mary P. Miles. "Low-dose creatine supplementation enhances fatigue resistance in the absence of weight gain." Nutrition 27 (2011): 451-455.
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• Ronghui, Sun. "The Reasearch on the Anti-Fatigue Effect of Whey Protein Powder in Basketball Training." Open Biomedical Engineering Journal 9 (2015): 330-334.
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